Data analytics itself is an impeccable process that lets an organisation deal with the heaps of data effectively, accurately and instantly.  Like any other technology, the experts tried and derived an advanced version of analytics that has been doing wonders for the businesses dealing with high quantity and quality of data. Advanced Analytics has changed the purview of an organisation by offering greater insights of using the data that was not possible otherwise. However, to utilize this advanced tool of technology, it is first important to understand what ‘Advanced Analytics’ is all about:
Definition of Advanced Analytics:

Advanced Analytics is a broad range of analytics techniques that are directed to offer a business more intense insights that was not available to any ordinary setup. The techniques that fall under the umbrella of Advanced Analytics include location analytics, machine learning, predictive analytics, data mining, location intelligence & big data analytics.

Depending upon the business preference, Advanced Analytics can be an autonomous or semi-autonomous process that utilizes convoluted tools that are beyond the purview of business intelligence (BI). It can be used for making a prediction, generating recommendations once an elaborate analysis of the data is made with precision.

Advanced Analytics is, however, a marketing term used to woo the customer for a range of techniques that make data interpretation an easy job.
Importance:

Through Advanced Analytics, a company can utilize the data they collect in the most productive way. It helps businesses in making crucial decisions like future plans, marketing strategy, finalising expansion, cost reduction, value addition and more. Not only it helps business-to-customer companies but has been proved as a boon for business-to-business organisations.
Advanced Analytics @ MITS:

At MITS we excel in offering acute Advanced Analytics solutions for your data mining needs. We understand that the importance of quality decisive actions for organisations, and thus, offer effective support that empowers better control over the enterprise data.

With hands-on knowledge of Advanced Analytics, we focus on offering customers with real-time functional expertise in current performance as well as in strategic future planning.

We utilize Watson Explorer and enrich the decision making power of a company by helping it become more efficient in making use of disparate and scattered information sources, both internal as well as external to the business.

We extend high-end solutions for unstructured & structured data needs. As the data of an organization grows, it becomes difficult to utilize it effectively for intelligent decision making. At MITS we make it possible to get the most out of predictive analysis for your business by sorting your structured and unstructured data in accordance with your organizational needs.

With us, you gain clear views of your business content through bespoke applications that perform accurately at unprecedented speed.